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New Product Development


Reducing the risks of new product development
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Electronic copies of MIT Sloan Management Review articles as well as traditional reprints and back issues can be purchased on our Web site: www. sloanreview. mit. edu or you order through our Business Service Center (9 am-5 pm ET) at the phone numbers listed
Kansei engineering: a new ergonomic consumer-oriented technology for product development
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Kansei Engineering was developed as a consumer-oriented technology for new product development . It is defined as translating technology of a consumers feeling and image for a product into design elements. Kansei Engineering (KE) technology is classified into three
Managing the new product development process: how Japanese companies learn and unlearn
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Introduction our travels through corporate America several years ago, we nd America in search of itself. What went wrong many would The talk would be about Rip van Winkle and about the past. i our most recent travels through corporate America, we found it dy for
Maturity and its impact on new product development project performance
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Abstract The Software Engineering Institutes Capability Maturity Model (CMM) has popularized the concept of process maturity. Software organizations use the CMM to assess their current capabilities and plan for further improvements. The purpose of this paper is to
A more rational approach to new product development
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Companies often treat new product development as a monolithic process, but it can be more rationally divided into two distinct stages: a truth-seeking early stage, focused on evaluating novel products prospects and eliminating bad bets, and a success-seeking late stage
Patents and new product development in the pharmaceutical and biotechnology industries
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This chapter* 1 examines the rationale for intellectual property protection in the development of new pharmaceutical products. Prior survey studies of RD have found that patents play a more critical role in appropriating the benefits of innovation in pharmaceuticals compared to
Managing new product development and innovation
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We start Part I by constructing in this Chapter new operational definitions of incremental innovation, standard innovation, and radical innovation, using a technometric benchmarking model. Based on this definition, optimal incremental innovation is formulated The critical objectives of purchasing departments include obtaining the product requested, at the right cost, in the right quantity, with the best quality, at the right time, from the right supplier. These goals require effective decisions concerning supplier selection at the early
Groupware and teamwork in new product development : The case of a consumer goods multinational
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In a competitive environment that is global, intense and dynamic, the development of new products and processes is increasingly becoming a focal point of competition (Clark and Wheelright). Firms able to get to the market faster and more efficiently with products Drawing on social exchange theory, this study develops a longitudinal theoretical framework of supplier participation in buyers new product development (NPD) activities. The study focuses on the longitudinal temporal dynamics of supplier involvement in buyers new
Early supplier involvement: implications for new product development outsourcing and supplier-buyer interdependence
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Rapid technological development shorter product life cycle, clockspeed competition, and increased outsourcing have prompted many firms to involve their suppliers early in their new product development activities. This paper examines early supplier involvement in new
Entrepreneurial firms network competence, technological capability, and new product development performance
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Successfully developing new products is critical to an entrepreneurial firms continued success. Based on the resource management model, this study aims to answer the key research question: how entrepreneurial firms leverage network competence and
Stage-Gate and the critical success factors for new product development
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The top success factor is the delivery of a differentiated product with unique customer benefits and superior value. But most new products miss the mark here. The majority of products are tired me too products with little to distinguish them from the products of their
Evaluation of multicultural factors from elicited customer requirements for new product development
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Globalisation has been characterised as one of the recent trends in new product development (NPD), in which multicultural factors, in particular, dominate the initial step of product development . Moreover, the voice of customers has been widely accepted as an
Open innovation, product portfolio innovativeness and firm performance: the dual role of new product development capabilities
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Despite a growing interest in the phenomenon of open innovation (OI), empirical evidence documenting the link between new product development capabilities, OI practices, and new product innovativeness is scarce. Eminent scholars have called for large-scale studies that
Inter-functional market orientation between marketing departments and technical departments in the management of the new product development process
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The marketing concept states that firms who first determine and then satisfy customer needs should realize superior performance. Market orientation (MO) operationalizes the marketing concept and is the organization-wide generation of market intelligence, dissemination of the
Role of intellectual property in innovation and new product development
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Generally put, an innovationis developing a new idea and putting it into practice. As this article is focused on the competitive strategy of a private enterprise in a marketdriven business environment, the term innovationis used here to refer to the process of bringing
Consumer-oriented new product development
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For most companies, the introduction of successful new products is critical to the achievement of the short-and longterm corporate strategic goals of profitability, growth, and continuity. As an illustration, more than 25% of the current retail food sales in the US have
Using focus groups to support new product development
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Developers of new products are concerned with responding to and satisfying user needs. Products do not exist in isolation; they serve needs beyond assisting with particular tasks. Recognising that less tangible factors contribute to product success in the market place
Co-creation in new product development : conceptual framework and application in the automotive industry
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Open Innovation refers to an opening of the innovation process towards users and other stakeholders knowledge, creativity and skills. While open innovation initiatives can take a variety of forms, such as Crowdsourcing, Co-Creation Toolkits or Netnography, the question
Organising and managing the fuzzy front end of new product development
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In this article preliminary design propositions are developed to organize and manage the fuzzy beginning of the Front End (FE) of New Product Development (NPD). These preliminary design propositions are based on the literature and on cross-case analyses of
Fuzzy decision support for tools selection in the core front end activities of new product development
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The innovation process be divided into three main parts: the front end (FE), the new product development (NPD) process, and the commercialization. Every NPD process has a FE in which products and projects are defined. However, companies tend to begin the
New product development and consumer innovative behaviour: an empirical validation study
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ABSTRACT he purpose of this study was to access empirically the extent to which new product development influences consumer adoption and innovative behaviour in the high- tech consumer durable electronics companies in Rivers State of Nigeria. The nomothetic
The impact of open innovation in new product development process
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Recently, one of the most debated topics in management literature is open innovation. However, there are still many questions about open innovation that are not answered. Effective management of innovation requires openness in multiple senses, including At the dawn of the 21st century, global competition continues to increase at an accelerating rate and radical innovation is recognized as a potent weapon for firms to achieve sustainable competitive advantages. Academics, practitioners and consultants share the
A strategic approach to new product development in smart clothing
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Abstract: Smart clothing represents the future of both the textile/clothing industry and electronic industry. As the convergence between these two industries brings large opportunities and challenges, it draws great attention and investment from many organisations in different
Measures for new product development
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Current measures for apparel product development are presented and described. The evolvement of the types of measurements are examined through the 1990s. The increase in the interest and changing emphasis in the area of product development is examined by This paper re-conceptualizes the meaning of knowledge heterogeneity an important but under-developed collective-level concept that influences innovation. The new conceptualization extends the construct of knowledge heterogeneity beyond the traditional
Balanced matrix structure and new product development process at Texas Instruments Materials and Controls Division
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Texas Instruments is a global player in the semiconductor business. One of its divisions is Materials and Controls (MC), with European headquarters in Almelo, the Netherlands. All the companys products are customer-specific. Product functionality and durability are
The complete idiots guide to new product development
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In the beginning everything was a new product . Today, most businesses rely on new products and services for more than a third of their sales revenue. Now, look around the room you happen to be in. How many of the products around you have been introduced
Building creative ideas for successful new product development
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Our approach draws on existing literature to investigate the creativity and idea generation process within the frame of multisectoral and multidisciplinary cooperation initiatives, involving firms and ST related institutions. We then call upon our own empirical work to
Cross-industry learning: the development of a generic design and construction process based on stage/gate new product development processes found in the
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The Manufacturing industry has been striving, for a number of years, for improvements in the way new products are developed. The industry has adopted a process viewin order to organise and manage their new product development (NPD) activities effectively and
Captive offshoring of new product development in Brazil
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This paper focuses on captive offshoring of new product development (NPD), ie, relocating projects or project phases to foreign-based, wholly-owned, multinational corporation (MNC) subsidiaries (captive offshore units) to benefit from cost and efficiency advantages and/or
Managing the global new product development network
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Ghoshal). This means reaching out globally to secure the best talent available at the most reasonable cost. It also requires new organizational approaches to manage knowledge, products, geographies, and customers simultaneously (Galbraith)
Leveraging Web 2.0 in new product development : Lessons learned from a cross-company study.
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The paper explores the application of Web 2.0 technologies to support product development efforts in a global, virtual and cross-functional setting. It analyses the dichotomy between the prevailing hierarchical structure of CAD/PLM/PDM systems and the principles of the Social
Organizational Climate Antecedents to the Market Orientation of Cross-Functional New Product Development Teams.
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The relationships between organizational climate variables and the three components of market orientation are tested to investigate if the findings published by Jaworski and Kohli (1993) are confirmed in an industry-specific sample of cross-functional new product
Customer knowledge co-creation process in new product development
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Customer knowledge has been increasingly accepted as a key strategic resource in any companys success. It has been recognized in marketing as a significant resource that can be managed to support RD, to improve innovation, to facilitate the sensing of emerging
New product development and its applications in textiles
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New product development is one of the riskiest, but most critical strategies in any competitive industry (Cooper). Many companies have built competitiveness and obtained tremendous profits through new product development . Global competition in the textile and
Dynamic capabilities and entrepreneurial orientation in the new product development
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Recently, organizations should have several strategies to survive and to reach their objectives because environment and conditions change rapidly. Within the development on the technology, creating new products has also become compulsory. In this paper we